How to Build a One-Page Website in Squarespace

Sometimes you need to get a website online fast. A one-page website on Squarespace can make this easier than you might think. Look professional, legitimize your business, and provide visitors with the info they need. Whether you're a beginner or a seasoned web designer, Squarespace is an intuitive drag-and-drop platform that allows you to create beautiful, modern websites quickly. And it’s perfect for a one-page website.

→ Get started with my one-page Squarespace templates.

One-page websites can work well for:

• Service providers

• Therapists and coaches

• Personal trainers

• Authors

• Tradesmen (plumbers, electricians, etc.)

• Photographers

• Virtual assistants

• Copywriters

• Actors

• Musicians

• Events (like meetups, parties, or weddings)

• or anyone who needs to get a website up and running quickly

Here’s what you need to know to begin building your one-page website on Squarespace:

1. Write the Content

Before diving into the website design, I recommend mapping out and writing your content. Think about the goal you want to achieve with your site and the target audience you're aiming to attract. Are you showcasing a portfolio, promoting a business, or creating an online resume? Once you've identified your purpose, brainstorm the key sections you'd like to include. Potential sections for a one-page website are:

• Introduction: A brief and clear introduction that grabs the attention of your visitors. Let them know they are in the right place. Typically what you offer, like “Bookkeeping for online entrepreneurs”

• Services/Products: Highlight your offerings and their benefits. Do you have packages? How does your process work? Do you want to list your prices?

• Portfolio/Gallery: Showcase your work, projects, or products, if applicable.

• Social proof: Display testimonials from satisfied clients or customers to build trust, or show off logos where your work has been shared.

• About: Share your story, mission, or background to create a personal connection (this helps to build trust, too).

• Newsletter: Start growing your email list by allowing people to sign up to hear about news and updates.

• Contact: Provide contact details, a contact form, and social media links for easy communication.

2. Select Colors and Fonts

Colors and fonts play a huge role in creating a cohesive website that reflects your business. When selecting colors and fonts, consider your brand's identity and make choices that match the feeling you want to evoke. Squarespace offers premade color palettes to make this fast and easy, but you can also manually update the colors yourself.

Squarespace also provides an extensive collection of web-safe fonts, and again, offers premade font packs to speed up your website build process. Or browse through the entire library to make custom selections. I recommend no more than 2-3 fonts for your website to create a cohesive feel. Typically, I choose one font for headings and another for paragraph text. Then for buttons and other items, I’ll either select a third font or reuse the paragraph or heading font.

3. Build the Page Layout

The layout of your one-page website is essential for providing a smooth and engaging user experience. Create the sections you mapped out when creating your content. Squarespace's drag-and-drop editor keeps this simple, but here are some layout tips to consider:

• Use sections: Divide your page into distinct sections, each representing a different part of your content. This helps site visitors parse the information and understand what goes together. To make things faster, use a premade one-page template or use the pre-built sections Squarespace offers.

• Text hierarchy: Prioritize essential information by using larger font sizes, bold text, or different colors. Typically we use the H1 font styling on the first section with the most important text on the page. Other sections use H2 or H3 to kick off the text followed by paragraph text. You can also colorize specific words to draw attention.

• White space: Don’t fear white space! This gives the eye a chance to rest and understand the page organization. Use white space strategically to enhance readability and create a clean, modern design.

• Responsive design: With Squarespace’s Fluid Engine editor, be sure to check your layouts on mobile. (You can do this within the editor by clicking the phone icon at the top right.) You often need to rearrange or realign items on mobile, which you can do easily by using the up and down arrows or dragging blocks in mobile edit mode.

4. Consider Anchor Links

Anchor links are an excellent way to improve navigation within a longer one-page website. They allow users to jump directly to specific sections on the same page, improving user experience and avoiding a long scroll to get to the info site visitors want to view. Adding anchor links in Squarespace requires some coding; you can learn more about coding anchor links in the official help article on Creating Anchor Links.

5. SEO Description

Before you launch, be sure to include an SEO description so Google understands what your site is about. You can set this in the site settings under SEO Appearance. You may want to add some information to your Site Title here and also write a meta description. This is what you are encouraging Google to show when your site appears in search results.

A Squarespace One-Page Website

A one-page website on Squarespace is a great way to get your business online. It’s easy to come back later and add pages, a blog, or even a shop to your site. But I love how fast it can be to get online with a one-page site so you can start looking professional and booking clients and customers.

Watch me build a one-page website for a meetup in just 15 minutes:

And check out my free one-page template for entrepreneurs to jumpstart your website (coming soon, get on the waitlist).