Introducing The Web Designer’s Playbook™: A Step-by-Step System to Run Smooth, Successful Custom Website Projects, with Confidence.

Learn how to streamline your systems so you can confidently sell and deliver custom websites AND get referrals for your next project.

Create a flourishing business with the work/life balance you're looking for, all while making a difference helping small businesses and entrepreneurs succeed online.

Thinking about starting a Squarespace web design business or taking your side-hustle full-time?

Are you a current Squarespace designer looking to make more money without logging longer hours?

Are you a designer on another platform looking to add Squarespace to your services?

You can build a website, but now what?

You may have already experienced the chaos of managing client projects, meeting deadlines, and keeping your clients happy — all while trying to get websites launched. You may feel disorganized, unsure of what to prioritize, or overwhelmed by the details that seem to pile up as the project progresses.

What if there was a way to simplify the process and remove the stress? A clear, step-by-step system you can follow to manage every project from start to finish — and wow your clients along the way?

That’s exactly what you’ll get in The Web Designer’s Playbook: a comprehensive, self-paced course designed to help you streamline your client projects, set clear expectations, and make the process easy for you AND your clients.

You're frustrated because...

  • You're seeing other web designers post about their $10K+ months and fully-booked calendars, and wondering what you're missing.

  • You've watched countless YouTube tutorials and joined every Squarespace Facebook group — but it's just not clicking. There's so much noise to sift through, and you don't know who to trust.

  • You're tired of lying awake at night wondering if you should just give up and find a "real" job.

  • Projects drag on and on with seemingly endless revisions and you don't know how to get them off your plate.

  • You wish you could spend more time doing the work, but you're bogged down in the details.

…and I get it.

Christy Price Web Designer

Hi, I'm Christy!

I’ve been working as a web designer for over twenty years and have spent the last six years perfecting my process. After hundreds of custom projects, I’ve refined the systems that work best — and I’m ready to share them with you.

The Web Designer’s Playbook will give you the tools, systems, and confidence you need to run smoother projects, deliver exceptional client experiences, and create loyal advocates who refer you to their friends and colleagues.

You'll see exactly how I run my custom website projects and get a copy of all my client processes to keep projects on track. It's exactly what I wish I had when I was starting out. Actionable advice and no fluff.

 Imagine what it would feel like to...

  • web designer's desk

    Run a thriving web design studio that attracts premium clients who value your expertise and happily pay your rates.

  • Christy Price, web designer

    Have a proven system for keeping projects on track, complete with templates and scripts that make you look like a total pro.

  • web designer working on laptop

    Know exactly how to package and run your services, so you can make web design your full-time career.

...all without drowning in generic business advice or struggling through tutorials that leave you more confused than when you started.

The Web Designer's Playbook

Introducing The Web Designer’s Playbook™

Are you a Squarespace web designer feeling bogged down by projects dragging on, unsure about pricing, or struggling to keep clients on track? Imagine having a roadmap that guides you through every step of the process. The Web Designer's Playbook™ is an online course for web designers who want to streamline their client systems so they can sell and deliver custom websites with confidence.

Join The Web Designer’s Playbook and learn to run your web design business smoothly, sustainably, and on your own terms.

Create a flexible lifestyle, working from anywhere and setting your own hours, all while making a difference helping small businesses and entrepreneurs succeed.

What makes The Web Designer's Playbook different?

You'll learn directly from an expert who has LIVED IT. I've invested over six years honing the processes and systems for my own Squarespace web design business, and I'm excited to share everything with you. You'll get actionable steps and templates you can implement immediately — no more piecing together advice from different sources or trying to figure out how to adapt cookie-cutter freelancing tips to your web design business.

Here's what you get:

You'll get my exact processes and swipe files for running seamless and profitable custom website projects, including:

  • An Asana project template

  • A battle-tested discovery call questionnaire

  • A professional proposal template

  • Google doc for project timeline

  • Google doc for Start Here content collection

  • ContentSnare template example

  • Project feedback questionnaire

  • 20+ email templates for all phases of the project

The course includes 12 full modules, walking you through the processes for an entire website design project. From what to ask before a discovery call to how to get feedback to improve your next project, and every single thing in between.

Many modules will work great for audio learners (these do come with video, but you won’t have to watch). Some modules include screen share videos walking you visually through processes, like Gathering Content and some of the Build & Launch lessons.

In addition, you’ll get guidance on how to choose the methods that work best for you and your clients. Running web design projects is not one-size-fits-all, so I share how I change my timeline and processes depending on the project.

MODULE 1

Discovery Calls that Convert

No more sweaty palms or worrying about sounding salesy. You'll get the exact questions you should ask beforehand.

MODULE 2

Proposals Made Easy

Everything to include in your initial proposal that makes you the obvious choice — including some things you might not expect!

MODULE 3

The Strategy Call

Start every successful web design project with a strategy call. Here's where you'll position yourself as the authority. You'll also get specific questions to ask and reminders to share to deliver a standout client experience.

MODULE 4

Gathering Website Info: Option 1

We'll walk through two options, depending on how you choose to run your projects. The first option is for clients or copywriters providing content.

MODULE 5

Gathering Website Info: Option 2

We'll look at a second option for collecting website info if you're building out a templated website or writing website content for your clients.

MODULE 6

Content Collection Continued

My exact process for keeping clients on track (and supported!) during the content gathering phase of every website project. You'll get my go-to email templates, follow-up schedules, and support systems that keep things moving.

MODULE 7

The Website Build

Know the perfect time to add your clients to the site, how to deal with hosting payments, and everything in between. You'll learn how to confidently communicate with your client to avoid confusion, when to have scheduled calls, and how to handle edits and revisions.

MODULE 8

The Website Launch

What to do to set your clients up for success with their website AND get them to refer you to their friends and colleagues. You'll also learn how to handle website support.

MODULE 9

Boundaries and Blueprints: Project Basics

Nail down exactly what you offer (and what you don't). Plus plan out your timelines and pricing.

MODULE 10

Perfecting your Pitch

Everything you need to know BEFORE you start selling your services so you look like a total pro, including a script to make your own.

MODULE 11

Mastering the First Touch

Make it easy for potential clients to connect and show yourself in the best light, making them want to hire you before you even get on a discovery call.

MODULE 12

You're the Boss

Mindset, finding balance, and leaning into what you love.

Plus these limited-time bonuses:

  • web designer's desk

    6 weekly group calls for support and Q&A

  • Christy Price, web designer

    A popup Facebook group for community and encouragement

  • web designer working on laptop

    Lex Roman’s Find Your Next Client + Stay Booked Roadmap

The Web Designer’s Playbook is a new course, but here’s what some of my past students have to say.

I've had a number of false starts in kicking off my web design business but I am now committed to making it happen!  You have been incredibly generous in sharing your know-how and learnings as a Squarespace web designer and that has given me the confidence to keep going.

I worked as a creative director for a corporate business for many years. I recently had a son and decided to take on some freelance work. The little details are all new to me. Thanks for sharing your knowledge in an easy to understand manner.

Thank you so much for being so transparent! I've loved following you over the years and you really simplified this process that feels very overwhelming.

Besides being a super generous educator and refreshingly down-to-earth, every digital product I’ve gotten from Christy just makes so much sense. Once I implement her tools into my business I think “oh yeah, why haven’t I been doing this all along?”

Christy Price has been a Squarespace expert in my eyes for so long. She is clearly offering resources for web designers and wants to share the knowledge and wisdom of what works for her so that we can succeed too.

Listening to you always makes me instantly feel calmer about running a business and I am so grateful for you so generously sharing your hard won lessons for those of us who are just at the beginning.

And Web Design Clients Say...

I was so impressed with Christy’s process. She outlined for us exactly what the steps would be, from creative brainstorming to decision making to content creation to refining and polishing. Her organizational skills are second to none. She clearly communicated what she would deliver and what she would need from us with deadlines and reminders to help us get her what she needed to build our website.

We had been searching for a web designer for a while and we hit the jackpot when Christy was referred to us! She guided us through our end of the entire production process and explained to us her end of the design/buildout process in a most efficiently streamlined and organized manner. Anytime we had a question, she was right there to help us along and we could not be happier w/ the results!

Thank you SO much for everything! You are a joy to work with!

I look forward to referring others to you for their web needs!

I liked how organized the entire process was. Redoing a website is quite overwhelming, but you broke it down into very doable chunks. You are so organized, your process is very streamlined, and you're great at communicating. I was never left wondering "what's next?" I have ZERO critiques because I truly enjoyed the process so much!

Thank you so much for all your hard work and excellent organizational processes. This has been a fun project and I’m thrilled with the website!!

I am very happy with my website. It feels like me and it is visually pleasing. I really appreciate your consistent and frequent check-ins and clear timelines. Accountability and support were just what I sought in the process!

web designer's laptop on desk

What You’ll Learn:

This course is designed for anyone ready to systematize their process and create an exceptional experience for their clients.

  • Create a Proven, Repeatable Process
    Learn how to design a step-by-step, repeatable workflow that will make managing custom website builds feel effortless.

  • Set Clear Client Expectations
    Avoid the “guessing game” by clearly communicating your process to clients, making sure everyone is on the same page from day one.

  • Stay Organized
    Use a pre-built checklist to keep every project on track. From the initial consultation to final launch, you’ll have a clear, visual roadmap to follow every time.

  • Swipe Files & Templates
    Access ready-to-use swipe files for email scripts, project management templates, client communication, and more—so you don’t have to start from scratch with every project.

  • Get More Referrals
    With a smooth, stress-free process, you'll not only reduce your own stress but also deliver such a great client experience that they’ll refer you to others.

FAQs

  • 90% of the content is applicable to any freelance web designer, but about 10% is specific to Squarespace. It's the platform I've been using for the past 6 years and what I know best.

  • I'd recommend setting aside a few hours a week to work through the course. There are some parts that you can go through faster, and others that may take longer to implement for your business.

    This is a self-study course and most students can expect to finish in 4-8 weeks, going at their own pace.

    1. Internal Project Management template for Asana

    2. Discovery questionnaire for HoneyBook or questions to add to your CRM tool

    3. Proposal template for HoneyBook or what to include in your CRM tool

    4. Google Doc content collection Start Here file

    5. Content Snare collection system template

    6. Email scripts to use before, during, and after the project

  • You get lifetime access, for as long as I offer the course. If I ever decide to close it, you will first be able to download all trainings/templates.

  • If you join during the presale or during a launch, you'll get 6 group Q&A calls with me, plus access to a popup private Facebook community.

  • This online course is NON-REFUNDABLE, as all the templates, downloads, and lessons are immediately accessible upon purchase.

    If you have any questions before purchase, please reach out. If you are unhappy with your purchase, please let me know within the first 14 days so I can address your concerns.

  • Nope, you'll want to have built at least website or two before joining to make sure you have that under your belt.

  • Nope, I'm not an attorney or an accountant, but I point you to the resources I use!

  • They are a mix of video lessons (some of which you could just listen to the audio), screen shares, and downloads.

  • It's geared for designers in their first 3 years of business, designers who are getting back into full-time work, or anyone who feels they could benefit from a solid, seamless system for project management.

Do you have other questions?

Email me at christy@christyprice.com with the subject The Web Designer's Playbook.

I'll get back to you as soon as I can!

Join The Web Designer’s Playbook now!

Special Early Bird Pricing

through Friday, February 21

$1497, now $747*

✓ Lifetime access to all The Web Designer's Playbook Content, including future updates

✓ All the templates and swipe files ready for you to use, saving you time on every project

PLUS YOU GET THESE LIMITED-TIME LAUNCH BONUSES:

✓ BONUS: Find Your Next Client + Stay Booked Roadmap from Growth Marketer Lex Roman

✓ BONUS: Private Popup Facebook Community for support

✓ BONUS: 6 weekly group calls with me

*this is where I'm supposed to total all these things up and give you a huge "value" number, but let's just skip that because it feels icky...

Here’s what happens when you join the course:

  1. You’ll get immediate access to all the templates and course lessons so that you can get started right away! I use Podia as my course platform and you can access it at learn.christyprice.com.

  2. You’ll receive a separate email welcoming you to the course with details on how to access your bonuses.